Digital Marketing Strategy

Digital Marketing Service Plan

Here’s how you can improve your website’s ranking to gain more visibility among potential customers, secure more online exposure opportunities, and increase business prospects

Search Engine Optimization (SEO)

Improve your website’s search engine ranking and increase organic traffic

Search Engine Marketing (SEM)

Using keyword advertising is a smart way to improve your search result rankings

Promoting your brand, products, or services through social media platforms

Social Media Advertising

HK$2,880

Local SEO
International SEO
E-Commerce SEO
Corporate SEO
Content marketing
App Store Optimization (ASO)
Online reputation management (ORM)

HK$8,880

HK$12,880

Search advertising
Display advertising
Video advertising
Remarketing
Local advertising
Shopping ads (product listing ads)

Facebook advertising
Instagram advertising
Linkedin advertising
Tik Tok advertising
YouTube advertising

Steps for Creating Digital Marketing Plan

Creating and launching a website that perfectly meets user needs and provides an excellent user experience

Analyzing a company's needs

First, understand the company's industry and type of services. Analyze competitors, identify the market and target audience, and set clear marketing goals, such as increasing website traffic, improving sales conversion rates, or enhancing brand awareness

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Creating a strategy

Based on the analysis results, identify high-potential keywords, select suitable media platforms for advertising, create valuable promotional content, and develop a comprehensive marketing strategy

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Execution and Monitoring

Implement the strategy, publish content and run ads as planned, use analytics tools to track website traffic, conversion rates, and other key metrics. Adjust marketing strategies and activities in a timely manner based on data and analysis results

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Evaluation and Optimization

Regularly generate detailed reports to evaluate the effectiveness of various marketing activities, and optimize the marketing strategy. Continuously adjust and enhance efforts to ensure the achievement of exceeding expected goals.

Questions

What is SEO and how to implement it?

SEO (Search Engine Optimization) is a method of making your website more discoverable on search engines. First, find suitable keywords and then apply them in the website content. Make sure your website loads quickly and get referral links from other websites. These measures can improve website rankings and attract more visitors. Continuous monitoring and adjustment are the keys to success.

What is PPC Advertising? How to set up PPC advertising?

PPC advertising (pay-per-click advertising) is a type of online advertising model. Advertisers set keywords and budgets, and when users search for those keywords, their ads are usually displayed on search engine results pages or websites. Fees are incurred when visitors click on your ad, and the fees depend on the number of clicks and the price per click. This method is effective in attracting your target audience and increasing website traffic.

How to increase brand awareness through social media:

Regularly post high-quality content on social media, actively engage with your followers, respond to comments and messages, participate in trending topics and trends, and use paid advertising to increase exposure. This approach can attract and retain audience attention, enhance brand awareness, and drive more traffic from potential customers. 

How to effectively use content marketing to attract your target audience:

Create valuable and engaging content, such as articles, blogs, news, videos, or images, to capture the attention of your target audience. Regularly publish this content and share it on social media and your website. This approach helps build brand trust and awareness, ultimately attracting more potential customers.

How to improve your website's ranking in search engines?

Start by optimizing your website content with relevant keywords and making sure it’s valuable and easy to read. Secondly, improve website loading speed and ensure the best browsing experience on mobile devices. Additionally, you can increase your website’s credibility by acquiring backlinks from other high-quality websites. Finally, update your website content regularly to keep it fresh and relevant.

What is Remarketing, and how does it help my business?

Remarketing is a digital marketing strategy that targets users who have previously visited your website by showing them ads to encourage them to return. This can increase conversion rates because these users have already shown interest in your products or services. By using remarketing, you can more effectively utilize your advertising budget and boost your business's revenue.

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